Ankita Rai And Alokananda Chakraborty

Stories by Ankita Rai And Alokananda Chakraborty

Big sale: Lessons for retailers to keep customers happy

Big sale: Lessons for retailers to keep customers happy

Rediff.com   20 Oct 2014

With the festive season underway, retailers in the online and the offline world need to prepare well to offer the best deals to consumers and earn trust.

India is not ready to pay for online content: Raghav Bahl

India is not ready to pay for online content: Raghav Bahl

Rediff.com   29 Sep 2014

In the digital handheld domain, content is not just a uni-dimensional exercise like it is in legacy media.

Godrej MD reveals how the company beats the blues

Godrej MD reveals how the company beats the blues

Rediff.com   25 Aug 2014

Vivek Gambhir revels in his two-city life between the Godrej-owned flagship in Mumbai and his own family in New Delhi.

Starbucks CEO on what makes a great leader

Starbucks CEO on what makes a great leader

Rediff.com   5 Nov 2012

Like parents, leaders make tough choices, says Howard Schultz.

How to save your brand during crisis

How to save your brand during crisis

Rediff.com   16 Oct 2012

If you have a strong argument going for you, it's better to go out and take the charges head-on because silence could easily be construed as an admission of guilt.

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